Welcome to the writing sample portion of my portfolio. I consider myself a creative writer and find more joy writing creatively than anything. I have, however, written a ton over the past decade professionally. Whether it’s explainer content for large organizations to marketing campaigns through social and email, I’ve written about a whole plethora of things. My favorite writing always involves story telling and ethnographic research, I’ve included some of the more fun stuff I’ve gotten to do as well.
Story-Driven Content
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One of my favorite parts of working in the main marketing/comms at USF was working on story-driven articles that captured what the university stood for
Civil Rights/Diversity
USF Breaks Top 50
NASA Researcher -
I got to write some copy for the Appalachian Driving Experience. The only caveat was I had to survive the experience first in order to write a first-person sales pitch.
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Bringing my “story-fying” approach to the this record company’s digital content approach was one of my favorite projects I’ve worked on. We basically just got to tell music stories
The J45
Relationship Building 101
To Go Home
Website Writing and C-Strat
I’ve had the opportunity to write for lots of websites in my time as a content strategist. Here are few of my favorite examples from the past few years.
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I had the chance to interview 50 DEI leaders from around the world to write this DEI leaders pulse report. The interviews were designed to discuss the state of DEI at some of the world’s most influential companies.
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This project was very rewarding to take from start to finish. I got the opportunity to help Texas Tech bing all of their mental heath resources together and organize/write/design the website with them.
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This project involve the content strategy and writing of all Radford Universty program pages.
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I was tasked with creating interactive explainer sites for Deloitte to explain AI concepts to thier employee. Storyboarding and writing was done by me and the cool animations were done by my direction to animators.
Marketing Copy Email/Social/Web
Below are some samples of marketing copy I’ve written for campaigns. These range from an innovation challenge for USPS to touchpoint emails for a software for a smaller company.
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I had the pleasure of leading design and writing this whole book on marketing through mail and mail samples.
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Here are a couple of example of some fun copy I got to write for a USPS innovation challenge involving the Naval Aviation Museum Foundation. This copy was repurposed for social posts as well
Touchpoint Email
Initial Campaign Attention Grabber -
This was part of a company’s campaign to their user base for their flagship software
General Copy Social/Web
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Part of the brand redesign for the main USF site was a full rewriting of how we positioned ourselves in the higher-ed market. Here are some sample copy from that.
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Yes, I have done some technical writing as well. Here’s a whole technical guide on how to use the USF-specific CMS
CMS User Guide
Academic Research/Studies Pending Publish
Here are some long form research studies I worked on during and post graduate school. This is where I fell in love with ethnographic research and the effects of the digital world has on our psychology, relationships, and perceptions of our daily realities.